SocialBrandMatch is a comprehensive influencer marketplace platform that connects brands with content creators for authentic marketing partnerships. Our platform streamlines the entire collaboration process — from discovery and campaign management to secure payments and performance tracking.
Platform Overview
Our platform offers a complete suite of tools for both businesses and creators to collaborate effectively. Key features include:
- Creator Discovery: Browse and search thousands of verified creators across niches, with detailed audience insights and engagement metrics
- Campaign Management: Create, launch, and manage influencer campaigns with built-in workflow automation
- Secure Payments: Stripe-powered escrow ensures safe transactions for both parties
- Messaging System: Built-in communication tools keep conversations organized by campaign
- Analytics Dashboard: Track campaign performance, ROI, and creator deliverables in real-time
- Portfolio Showcase: Creators can build professional profile pages with custom usernames
Whether you're a creator looking for brand partnerships or a business ready to launch your first campaign, our platform provides everything you need to succeed.
Usernames & Public Profiles
Every creator on SocialBrandMatch gets a custom username and public profile page. This feature transforms your account into a professional portfolio that you can share with brands, add to your social media bios, or include on business cards.
Custom Username System
Upon registration, creators can claim a unique username (e.g., @fashionista_kate or @techreviewer). Your username creates a clean, memorable URL that showcases your work:
- SEO-Friendly URLs: Profile pages use the format
socialbrandmatch.com/creator/username - Professional Branding: Custom URLs are easier to share than numeric IDs
- Unique Identity: Usernames are first-come, first-served and cannot be duplicated
Pro Tip
Public Profile Pages
Your public profile acts as a digital portfolio accessible to anyone with the link. It includes:
- Profile photo and bio
- Connected social accounts with follower counts
- Niche categories and content style
- Previous campaign highlights (with brand approval)
- Average engagement rate across platforms
- Professional contact information
Campaign Lifecycle
Every campaign on SocialBrandMatch moves through clearly defined states, from initial creation to completion. Understanding these states helps both businesses and creators navigate the collaboration process smoothly.
Campaign States
Campaigns progress through the following lifecycle:
Draft
The campaign is being created but not yet visible to creators. Businesses can edit all campaign details, set budgets, define deliverables, and configure targeting criteria. Draft campaigns appear only in the business's dashboard.
Active
Once published, campaigns become visible to eligible creators who meet the targeting criteria. Active campaigns:
- Appear in creator search and browse results
- Accept applications from interested creators
- Can be edited (with limitations to protect existing applications)
- Show live application counts and applicant details
Businesses can review applications, message creators, and approve collaborations during the active state.
Paused
Businesses can temporarily pause active campaigns to stop accepting new applications. Paused campaigns:
- Remain hidden from creator search results
- Preserve existing applications and conversations
- Can be reactivated at any time
- Do not charge any platform fees while paused
This is useful when you've received enough applications or need time to review current applicants.
Completed
When all deliverables are submitted and approved, campaigns transition to completed status. Completed campaigns:
- Trigger final payment releases from escrow
- Lock all campaign details for record-keeping
- Enable post-campaign analytics and reporting
- Allow both parties to leave reviews (optional)
Campaign Status Transitions
Campaigns cannot move backward in the lifecycle. Once completed, a campaign becomes a permanent record and cannot be reopened.
Application Review Process
When a creator applies to your campaign, SocialBrandMatch provides intelligent tools to help you evaluate fit and make informed decisions.
Match Scores
Our platform automatically calculates a match score (0-100) for each applicant based on multiple factors:
- Audience Alignment: How well the creator's follower demographics match your target audience (age, location, interests)
- Engagement Rate: Average likes, comments, and shares relative to follower count
- Niche Relevance: Overlap between the creator's content categories and your campaign niche
- Content Quality: Historical performance metrics like reach and click-through rates
- Past Collaborations: Successful campaign completions and business reviews
Application Details
When reviewing applications, you'll see:
- Creator's profile summary and portfolio
- Detailed audience demographics and analytics
- Sample content in the relevant niche
- Proposed content ideas and timeline
- Creator's application message explaining why they're a good fit
You can approve applications immediately, message creators to discuss details, or decline applications with optional feedback.
Best Practices
Messaging System
SocialBrandMatch includes a built-in messaging system that keeps all campaign-related communication organized and accessible.
Conversation Threads
Every campaign creates separate message threads between the business and each applicant or collaborator. This structure:
- Keeps discussions contextual and organized by campaign
- Prevents confusion when managing multiple partnerships
- Preserves communication history for reference and dispute resolution
- Provides a professional, platform-native alternative to email or DMs
Features
- Real-time Notifications: Get instant alerts for new messages via email and in-platform
- File Sharing: Exchange brand assets, content drafts, and deliverables directly in messages
- Message History: Full searchable archive of all campaign conversations
- Read Receipts: See when your message has been viewed
The messaging system is accessible from your dashboard, campaign pages, and creator profiles. All communication remains private and is never shared outside the specific campaign context.
Commission Structure
SocialBrandMatch charges a small commission on completed campaigns to maintain the platform and provide world-class support. Our transparent fee structure ensures both businesses and creators understand costs upfront.
Fee Breakdown
- Business Service Fee: 10% of campaign budget
- Creator Platform Fee: 8% of earnings
How It Works
When a business approves a creator for a campaign, the campaign budget is held in escrow via Stripe. Upon successful completion:
- The creator fee (8%) is deducted from the campaign budget
- The remaining amount is transferred to the creator's connected Stripe account
- The business is invoiced for the original budget plus the 10% service fee
Commission Example
Business Pays:
• Campaign budget: $1,000
• Service fee (10%): $100
• Total: $1,100
Creator Receives:
• Campaign budget: $1,000
• Platform fee (8%): -$80
• Net payout: $920
What's Included
Platform fees cover:
- Escrow payment protection and transaction processing
- Campaign management and messaging tools
- Analytics and performance tracking
- Customer support for both businesses and creators
- Platform maintenance, security, and feature development
- Dispute resolution and mediation services
There are no hidden fees, subscription costs, or charges for browsing, messaging, or creating campaigns. You only pay when successful collaborations are completed.
Next Steps
Ready to dive deeper? Check out these related guides:
- Payment & Escrow Guide — Learn about payout timelines, Stripe Connect setup, and dispute resolution
- Business Guide — Best practices for creating campaigns and selecting creators