Influencer Rate Calculator

Know your worth. Calculate data-driven rates for sponsored content based on your followers, engagement, and niche.

Total Followers *

Engagement Rate (%) *(Likes + Comments) / Followers x 100

Don't know your rate? Use our Engagement Calculator

Your Niche / Industry

Standard baseline

Include in rate calculation:

Exclusivity clause (+25%)Can't work with competitorsUsage rights (+30%)Brand can use in ads

How We Calculate Your Rates

Our calculator uses industry-standard CPM (Cost Per Mille) models combined with engagement multipliers and niche-specific data to provide accurate rate recommendations.

Base Formula:

Rate = (Followers / 1000) x Base CPM x Engagement Modifier x Niche Multiplier

Influencer Tiers

Nano: 1K - 10K followers
Micro: 10K - 50K followers
Mid-Tier: 50K - 100K followers
Macro: 100K - 500K followers
Mega: 500K - 1M followers
Celebrity: 1M+ followers

Engagement Impact

6%+: Premium rates (+50%)
4-6%: Above average (+25%)
3-4%: Industry average
2-3%: Below average (-15%)
1-2%: Needs improvement (-30%)

Negotiation Tips

Do

Always get terms in writing before creating content
Charge separately for exclusivity and usage rights
Factor in content creation time and costs
Consider revision requests in your pricing
Build long-term relationships for recurring income
Track your metrics to justify rate increases

Avoid

Don't accept "exposure" as payment
Avoid unlimited revisions without extra cost
Don't give away perpetual usage rights cheaply
Never create content before agreement is signed
Don't undersell based on follower count alone
Avoid exclusive deals without premium pricing

Ready to connect with brands paying these rates? Join SocialBrandMatch and get discovered by verified businesses.

Join SocialBrandMatch - It's Free