Instagram Engagement Rate Calculator

Calculate your engagement rate instantly. Understand how your content performs compared to industry benchmarks.

Total Followers *

Average Likes *

Average Comments

Average Shares (optional)

Average Saves (optional)

How to Calculate Engagement Rate

Formula:

Engagement Rate = (Likes + Comments + Shares + Saves) / Followers x 100

Tips for Better Engagement:

Post consistently at optimal times for your audience
Use relevant hashtags to increase discoverability
Engage with your followers by responding to comments
Create content that encourages saves and shares
Use Stories and Reels to boost visibility
Collaborate with other creators in your niche

Note: Engagement rates vary by niche. Fashion and beauty typically see higher rates, while B2B and finance may see lower but still valuable engagement.

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